Work

Between the Deliberate and the Emergent — Constructing Corporate Brand Meaning in MNCs

Year: 2012

Type: dissertation

Source: UTUPub (University of Turku)

Author: Riitta Birkstedt

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Foundation for Economic Education, Liikesivistysrahasto

OpenAlex ID: W133992189

Cites: 100

Cited by: 3

Related to: 10