Work

Metaphors and symbols in drug promotional literature distributed by pharmaceutical companies

Year: 2011

Type: article

Abstract: Pharmaceutical drug promotional literature is an important method of spreading the information regarding the drug to physicians. It is observed that physicians do get influenced by these drug promotional literature. Various studies revealed that many of the drug promotional literature provide insufficient, incorrect and biased information. Quality of pictures and images printed in these drugs promotional literatures are always under scan. It is observed that pictures shown in these drug promotional literatures are racially and sexually biased. [Natl J Physiol Pharm Pharmacol 2011; 1(1.000): 32-34]

Source: DOAJ (DOAJ: Directory of Open Access Journals)

Authors: Jay Karan, Arvind Panwar, Preeti Yadav, N. D. Kantharia

Language: English

Topic: Pharmaceutical industry and healthcare

Subfield: Issues, ethics and legal aspects

Field: Nursing

Domain: Health Sciences

Open Access status: green

OpenAlex ID: W136113526

FWCI:

Cites:

Cited by: 1

Related to: 10