Work

How does visual merchandising affect consumer affective response?

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211189266

Authors: Derry Law, Christina Wong, Joanne Yip

Institution: Hong Kong Polytechnic University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Polytechnic University

OpenAlex ID: W1525035693

FWCI: 20.1

Cites: 104

Cited by: 134

Related to: 10