Work

Homogenization and Cultural Differentiation of Customer Expectations in Global Segments: The Case of Business Executives

Year: 2003

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.340540

Authors: Laurette Dube, Amitava Chattopadhyay, Bernd H. Schmitt, Ehsan ul Haque, Sangman Han

Institutions: McGill University, INSEAD, INSEAD, INSEAD, Columbia University, Lahore University of Management Sciences, Sungkyunkwan University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1568898192

Cites: 2

Cited by:

Related to: 10