Work

Inovação tecnológica e preferência de consumo: uma Análise Cross-Cultural na América Latina

Year: 2012

Type: article

Abstract: The article presents a study on the behavior of the consumer of innovative technologies sing the Netnography as an input method. The research central focus was to evaluate how the consumer Latin American behaves in relation to the launch of new technologies and how variables such as: Hedonism, Utilitarianism, Devotion and Positioning social influence the consumption of innovative products. A survey of the information is delivered by comments posted in virtual communities. A Cross-Cultural Analysis was performed comparing the characteristics and preferences of users technology from five countries (Argentina, Chile, Colombia, Mexico and Brazil), to identify the behavior and values involved with innovation and the consumption technology. The results indicated that the countries present similarities among the variables that influence the behavior of the consumer technology.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Authors: Igor de Jesus Lobato Pompeu Gammarano, Emílio José Montero Arruda Filho, Milton Cordeiro Farias Filho

Institution: Universidade da Amazônia

Language: Portuguese

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W1587221007

FWCI:

Cites:

Cited by: 2

Related to: 9