Year: 2011
Type: conference-paper
Abstract: Information can be a valuable commodity for travellers making holiday plans.This research investigates the factors that impact consumer willingness to pay for online news content with the aim to uncover implications for the tourism industry.A qualitative approach was adopted to analyse the responses to a blog entry entitled 'Would you pay for content on the web?'.Six factors emerged from the analysis: information scarcity, quality, brand, value added, security and functionality, and expense.The results revealed a 'free mentality' towards online information content exists among consumers.This mentality results from the sheer number of alternative sources of information, as well as negative evaluations of information quality; perceptions of the provider's brand image; online security concerns; and price.These findings may be relevant to the tourism industry.The findings suggest an opportunity for tourism content providers to generate revenues through innovative content design, while providing realistically priced, specialised tourism information to differentiate from free content providers.
Source: Griffith Research Online
Authors: Kevin Filo, Ying Wang
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W15969879