Work

Relocate, Render and Renovate: A Framework for Marketing Implementation across Franchise Networks

Year: 2004

Type: book-chapter

Source: Contributions to management science

DOI: 10.1007/978-3-7908-2662-3_13

Author: Mukul P. Gupta

Institution: Management Development Institute

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W163662943

FWCI:

Cites: 25

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Related to: 10