Year: 2015
Type: article
Abstract: Internet slang words can very quickly become ubiquitous because of social memes and viral online content. Weibo, a Twitter-like service in China, demonstrates that the adoption of popular Internet slang undergoes 2 distinct peaks in its temporal evolution, in which the former is relatively much lower than the latter. An in-depth comparison of the diffusion of these different peaks suggests that popular attention in the early stage of propagation results in large-scale coverage, while the participation of opinion leaders at the early stage only leads to minor popularity. Our empirical results question the conventional influentials hypothesis and provide some insights for marketing practice and influence maximization in social networks.
DOI: 10.1111/jcc4.12145
Authors: Leihan Zhang, Jichang Zhao, Ke Xu
Language: English
Subfield: Statistical and Nonlinear Physics
Field: Physics and Astronomy
Domain: Physical Sciences
Open Access status: bronze
Funders: National Natural Science Foundation of China, State Key Laboratory of Software Development Environment, National High-tech Research and Development Program, Fundamental Research Funds for the Central Universities, Specialized Research Fund for the Doctoral Program of Higher Education of China
OpenAlex ID: W1810889649