Work

Tale of Two Green Communities: Energy Informatics and Social Competition on Energy Conservation Behavior

Year: 2011
Type: article
Abstract: This study explores whether providing information on energy consumption is effective in changing energyconsumption behavior. More specifically, in groups with collectivist culture, energy informatics have a significantrole in inducing active participation and engagement in energy conservation efforts. Using data collected fromenergy monitoring competitions conducted in student residence halls of a university, I find that energy competitionhas positive influence in reducing energy consumption for cohesive dorms, whereas it has adverse effect for lesscohesive ones . The findings of the study indicate suggest that the role of information on the energy saving isconditional on existing culture in communities. I discuss the managerial implications of the findings.
Author: Dobin Yim
Language: English
Open Access status: green
OpenAlex ID: W188354565
FWCI: 4.216
Cites: 27
Cited by: 17
Related to: 10