Work

IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages

Year: 2011

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/02635571111182755

Authors: Lorena Blasco‐Arcas, José‐Ignacio Aznar‐Baranda, Blanca Hernández‐Ortega, José Ruiz‐Mas

Institutions: Universidad de Zaragoza, Instituto de Investigación en Ingeniería de Aragón

Language: English

Topic: Multimedia Communication and Technology

Subfield: Media Technology

Field: Engineering

Domain: Physical Sciences

Open Access status: closed

Funder: Universidad de Zaragoza

OpenAlex ID: W1892405557

FWCI: 2.334

Cites: 55

Cited by: 6

Related to: 10