Work

Cynicism and Alienation as Marketing Considerations: Some New Ways to Approach the Female Consumer

Year: 1985

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/eb038816

Authors: Donald L. Kanter, Lawrence H. Wortzel

Institution: Boston University

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1964675554

FWCI: 3.776

Cites: 3

Cited by: 67

Related to: 10