Work

Multi-item scale usage in marketing journals: 1980 to 1989

Year: 1993

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02894526

Authors: Gordon C. Bruner, Paul J. Hensel

Institutions: Southern Illinois University Carbondale, LSU New Orleans

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965633262

FWCI:

Cites: 26

Cited by: 37

Related to: 10