Chronological Changes of Women's Ideal Beauty through Facial Image and Fashion of Korean Actress in the Late Twentieth Century
Year: 2012
Type: article
Abstract: The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.
Source: The Korean Society of Costume
Authors: Kyoung-Jin Baek, So-Won Hahn, Young-In Kim
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1968917530