Work

How does brand misconduct affect the brand–customer relationship?

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.11.042

Authors: Chih-Hui Hsiao, George C. Shen, Pei-Ju Chao

Institution: National Chiayi University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1970511665

FWCI: 8.064

Cites: 53

Cited by: 70

Related to: 10