Work

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Year: 2013

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/13563281311294173

Authors: Prokopis K. Theodoridis, Antigone G. Kyrousi, Athina Y. Zotou, George G. Panigyrakis

Institution: Athens University of Economics and Business

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1973150996

FWCI: 5.328

Cites: 74

Cited by: 28

Related to: 10