Work

Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2007.09.003

Authors: Michael Ahearne, Douglas E. Hughes, Niels Schillewaert

Institutions: University of Houston, Vlerick Business School

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1976183458

FWCI: 11.57

Cites: 118

Cited by: 188

Related to: 10