Work

How effectively do marketing journals transfer useful learning from scholars to practitioners?

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410551923

Author: Keith Crosier

Institution: University of Strathclyde

Language: English

Topic: Publishing and Scholarly Communication

Subfield: History and Philosophy of Science

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981122804

FWCI: 25.73

Cites: 16

Cited by: 57

Related to: 10