Work

A Test of the Two-Step Flow in Diffusion of a New Product

Year: 1968

Type: article

Source: Journalism Quarterly

DOI: 10.1177/107769906804500306

Author: Johan Arndt

Institution: Columbia University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982964605

FWCI: 1.722

Cites:

Cited by: 65

Related to: 10