Year: 2008
Type: article
Abstract: Communication of the Organization* Prof. zw.dr hab., Wyż sza Szko ła Fi nan sów i Za rzą dza nia w War sza wie.process, the recipient, the feedback and the noise.The role attached to the noise, is accounted to the fact that this model was worked out for the purpose of telecommunication, not for social communication (Zalewska, 2006: 157).Even more complicated is the model taking into account the existence of a feedback between the sender and recipient of the message as a factor affecting the communication process.This model presupposes that the role of message sender and recipient is relative; the sender is often a recipient (if we include non-verbal signals, for example).Moreover, it should be noticed that return message might be sent through the same channel as the received information or through some other channel.The latter case is apparent when the return message is an action taken by the recipient in reply to the received message.The absence of the return message may mean that the initial message did not come to the recipient, i.e. was distorted through the fault of transmission channel or was not understood.The return message is of minor importance if the transferred information is simple, and does not require significant accuracy of understanding, and have to be transferred quickly.In the opinion of D. McQuail, communication as it is, takes place at several levels, which were represented by the author as a pyramid.The place of the communication surface in this scheme depends on the number of communication acts put over on it.Thus, on the basis of the pyramid lies intrapersonal communication, which contains the largest number of communication acts taking place only in the mind of the communication participant, who considers various options of formulating the message.The highest level is occupied by interpersonal communication (between two or three individuals), which is followed by the group communication (communication within social groups), institutional communication, organizational and mass communication.G.R. Miller' model, besides sender, recipient, code and channel, allows for the attitude, live experience of the sender and recipient and finally, situational context.In the model of W. Schramm the emphasis falls on the multiple aspects and complexity of communication process.In this model the sender and the recipient of the message are not defined, it presupposed, however, that the transmission and coding of messages occur simultaneously between the participants of the communication.There is also an intermediary model, which both provides for the presence of sender and recipient, and acknowledges the simultaneity of transmitting and receiving of messages.The participant of communication simultaneously transmits messages through one or more channels, and at the same time, as a recipient, he decodes the messages transmitted through other channels (Stankiewicz, 2006).Communication in the organization depends not only on the organizational structure, but also on other composite elements of the organization, i.e. goals, people and technical appliances.All these factors affect the communication process in the organization.The communication method, i.e. the selection of the message recipient and message contents, depends primarily on the position of the individual in the structure of the organization.The method of the accomplishment of aims-both organization's aims and communication aims such as explanation, instructing, informing, motivating and establishing good relations, etc. also depends on the position of the individual in the organization.The strong dependence between communication aims and the structure of
Source: Contemporary Economics
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W1983282377