An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance
Year: 2008
Type: article
Source: Journal of Strategic Marketing
Authors: Bishnu Sharma, David Gadenne
Institution: University of the Sunshine Coast
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1986005498
