Work

Strategic Orientation, Capabilities, and Performance in Manufacturer — 3pl Relationships

Year: 2004

Type: article

Abstract: This study examines how two dimensions of strategic orientation (customer and competitor orientation) influence logistics and market performance. Two capabilities, operational flexibility and collaboration, are studied. Data were collected from manufacturers working with third party logistics providers. The findings suggest that customer and competitor orientations have different influences upon performance when leveraged through the capabilities. Competitor orientation, while having a detrimental direct effect on logistics performance, appears to be the better strategic approach, when supported with operational flexibility since it results in enhanced logistics (efficiency) and market (effectiveness) performance. Customer orientation, on the other hand, greatly improves logistics performance, i.e., internal efficiency.

Source: Journal of Business Logistics

DOI: 10.1002/j.2158-1592.2004.tb00181.x

Authors: Rudolf R. Sinkovics, Anthony S. Roath

Institutions: Vienna University of Economics and Business, University of Manchester, University of Oklahoma

Language: English

Topic: Outsourcing and Supply Chain Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1990002140

FWCI: 10.46

Cites:

Cited by: 222

Related to: 10