Effects of Four Psychological Primary Colors on GSR, Heart Rate and Respiration Rate
Year: 1974
Type: article
Abstract: Judges selected from ISCC-NBS patches those colors which were most representative of red, yellow, green, and blue. These colors were presented for 1 min. each with GSR, heart rate, and respiration being recorded. There was a significant color effect on GSR but not on the other measures. Red was significantly more arousing than blue or yellow and green more than blue.
Source: Perceptual and Motor Skills
Authors: Keith W. Jacobs, Frank E. Hustmyer
Institution: Eastern Illinois University
Language: English
Topic: Color perception and design
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1990574563