Year: 2014
Type: conference-paper
Abstract: The article lays a theoretical ground for empirical futures research on country branding.The concept of crowd branding is introduced.
Authors: T.S. Mittilä, H.L.M. Laurén
Institution: University of Turku
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W1997605272