Analysing the adoption of Customer Relationship Management in Indian service sector: an empirical study
Year: 2008
Type: article
Study design: Observational Study
Authors: Purnima S. Sangle, Sanjeev Verma
Institution: Indian Institute of Management Mumbai
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1998472425