Work

Organisational Dimensions of Global Marketing

Year: 1989

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000569

Authors: Hans Raffée, Ralf T. Kreutzer

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2000008059

FWCI: 2.41

Cites:

Cited by: 14

Related to: 10