Work

Modelling Cooperative Advertising Decisions in Franchising

Year: 1996

Type: article

Source: Journal of the Operational Research Society

DOI: 10.1057/jors.1996.141

Authors: Rajiv P. Dant, Paul D. Berger

Institution: Boston University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002248789

FWCI: 6.807

Cites: 17

Cited by: 185

Related to: 10