Work

The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical

Year: 1992

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569210012408

Authors: Douglas Brownlie, Michael Saren

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002806979

FWCI: 5.774

Cites:

Cited by: 152

Related to: 10