Work

What types of profitability reports do marketing managers receive?

Year: 1987

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(87)90039-3

Authors: Douglas M. Lambert, Jay U. Sterling

Language: English

Topic: Accounting and Organizational Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004259305

FWCI: 2.897

Cites: 8

Cited by: 11

Related to: 10