Work

The History of the Marketing College Is a Work in Progress

Year: 2001

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.20.4.364.9752

Author: John D. C. Little

Institution: Massachusetts Institute of Technology

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004265062

FWCI: 7.761

Cites: 13

Cited by: 6

Related to: 10