Thirty Games Out and Sold Out For Months! An Empirical Examination of Fan Loyalty to Two Major League Baseball Teams
Year: 2009
Type: article
Study design: Observational Study
Abstract: The study focused on the measurement of fan loyalty to two Major League Baseball teams -- the Chicago Cubs and the Arizona Diamondbacks. Fans of each of the teams were surveyed and the level of team loyalty exhibited by the two groups of fans was compared. Based upon the win/loss records of the two teams, coupled with the fan attendance statistics at each team’s home ball park, it was predicted that Cubs fans would demonstrate significantly higher levels of team loyalty than would Diamondbacks fans. Findings related to fan loyalty, fan knowledge of the game, competitiveness of the fans, and fan attendance are reported and managerial implications are provided.
Source: Journal of Management Research
DOI: 10.5296/jmr.v2i1.206
Institution: St. Cloud State University
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2004755646