Work

An Empirical Investigation of a General Theory of Marketing Ethics

Year: 1990

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02726432

Authors: Michael A. Mayo, Lawrence J. Marks

Institution: Kent State University

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2005693240

FWCI: 14.37

Cites: 26

Cited by: 213

Related to: 10