Work

Relationship between Strategic Orientation and Organizational Performance in Born Global: A Critical Review

Year: 2011

Type: article

Abstract: Existing empirical evidence on relationship between strategic orientation and organizational performance ismixed; moderators and mediators are therefore introduced. Since the relationship may differ from oneorganization to another in various background, this article offers a critical literature review in the context of bornglobal and explores relevant empirical literatures from direct effect on strategic orientation and organizationalperformance to moderating effect and mediating effect. Besides, dimensions and measurement of constructs arediscussed and further research directions are provided finally.

Source: International Journal of Business and Management

DOI: 10.5539/ijbm.v6n3p109

Authors: Bing LIU, Zhengping FU

Institution: Sun Yat-sen University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: National Natural Science Foundation of China

Award: 组合联盟过程研究——基于跨时的视角