Work

Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Year: 2005

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/0267257053166839

Authors: Christine Vallaster, Leslie de Chernatony

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008755386

FWCI: 16.37

Cites:

Cited by: 249

Related to: 10