The massage in the medium: Transfer of connotative meaning from typeface to names and products
Year: 2008
Type: article
Abstract: All text must be written in some particular style of lettering, known as its typeface or font. If it is once accepted that different typefaces generate their own connotations then every written word originates two meanings. Three experiments demonstrate that people who are asked to evaluate names and products are affected by transfer of meaning from the typeface in which they are presented. The meaning of the word is pulled towards the meaning of the typeface (assimilation), rather than pushed away from it (contrast). Copyright © 2008 John Wiley & Sons, Ltd.
Source: Applied Cognitive Psychology
DOI: 10.1002/acp.1468
Authors: John R. Doyle, Paul A. Bottomley
Institution: Cardiff University
Language: English
Subfield: History and Philosophy of Science
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2012145045