Work

Consumer's expectations from mobile CRM services: a banking context

Year: 2011

Type: article

Study design: Observational Study

Source: Business Process Management Journal

DOI: 10.1108/14637151111182684

Authors: Purnima S. Sangle, Preety Awasthi

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012307416

FWCI: 7.9

Cites: 67

Cited by: 55

Related to: 10