Work

Sequential Testing of Product Designs: Implications for Learning

Year: 2008

Type: article

Source: Management Science

DOI: 10.1287/mnsc.1070.0784

Authors: Sanjiv Erat, Stylianos Kavadias

Institutions: University of California San Diego, Georgia Institute of Technology

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015183139

FWCI: 5.624

Cites: 28

Cited by: 64

Related to: 10