Work

Is the “BRAND BATTLE” the wisest way to sell Europe?

Year: 1967

Type: article

Source: The International Executive

DOI: 10.1002/tie.5060090415

Author: Donald L. Kanter

Language: English

Topic: European Cultural and National Identity

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017596705

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Related to: 10