Work

Experiments and quasi-experiments: Methods for evaluating marketing options

Year: 2003

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1016/s0010-8804(03)90020-6

Author: A Lynn

Institution: Ithaca College

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2017613845

FWCI: 1.51

Cites: 9

Cited by: 33

Related to: 10