Work

Kültürel Deği̇şi̇mi̇n Türk Televi̇zyon Reklamlarindaki̇ Kadin İmajina Etki̇si̇

Year: 2014

Type: article

Abstract: In the study; 100 advertisements broadcasted in Turkish televisions between 2000 and 2013 were examined through content analysis and woman behaviors in these advertisements were investigated. The data were gathered using content analysis form. In the study, it was found out that woman images were shown mostly in the advertisements of food products (30.0%), house appliances (27.0%) and woman images were mainly used as housewives (80.0%). Women were beautiful and attractive (70.0%) in most of the advertisements. In a quarter of the advertisements; they were shown in sexy costumes. In this regard, it may be suggested that advertisements included too many gendered-discourses and presented depictions in which women were described in domestic area/life, ascribed motherhood role and isolated from business life

Source: Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

DOI: 10.17218/husbed.72251

Authors: Yrd. Doç. Dr. Nuriye BÜYÜKKAYACI DUMAN, Arş. Gör.Gülay YILMAZEL, Arş. Gör. Burcu AKBULUT BAŞCI

Institution: Hitit Üniversitesi

Language: Turkish

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: green

OpenAlex ID: W2018658283

FWCI:

Cites: 8

Cited by: 7

Related to: 10