Work

Knowledge Management in Marketing

Year: 2002

Type: article

Source: The Marketing Review

DOI: 10.1362/146934702321477208

Authors: Bodo B. Schlegelmilch, Elfriede Penz

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019757889

FWCI: 3.693

Cites:

Cited by: 44

Related to: 10