Work

The relationship marketing process: communication, interaction, dialogue, value

Year: 2004

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620410523981

Author: Christian Grönroos

Institution: Hanken School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020584686

FWCI: 28.58

Cites: 69

Cited by: 1,029

Related to: 10