Work

Effects of relational proclivity and marketing intelligence on new product development

Year: 2013

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2013-0028

Authors: Kevin J. Trainor, Michael T. Krush, Raj Agnihotri

Institutions: Northern Arizona University, North Dakota State University, Ohio University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020698223

FWCI: 2.954

Cites: 90

Cited by: 31

Related to: 10