Work

Impact of marketing activities on relationship quality in the Malaysian banking sector

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2013.07.001

Author: Basheer A. Al-alak

Institution: Al-Zaytoonah University of Jordan

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2024972102

FWCI: 7.553

Cites: 63

Cited by: 92

Related to: 10