Internal brand building and structuration: the role of leadership
Year: 2006
Type: article
Source: European Journal of Marketing
Authors: Christine Vallaster, Leslie de Chernatony
Institutions: Justus-Liebig-Universität Gießen, University of Birmingham
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2026436739