Work

How to determine the composition and influence of a buying center

Year: 1988

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(88)90004-1

Author: Melvin R. Mattson

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2029647495

FWCI: 1.706

Cites: 29

Cited by: 51

Related to: 10