Work

Phpi6 Advertising in Response to New Product Entry: an Examination of the Strategic Role of Pharmaceutical Advertising on Market Competition

Year: 2005

Type: article

Source: Value in Health

DOI: 10.1016/s1098-3015(10)62727-1

Authors: WJ Kwong, EC Norton

Language: English

Topic: Pharmaceutical Economics and Policy

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2035547239

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