Work

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Year: 2009

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.3.019

Authors: Barak Libai, Eitan Muller, Renana Peres

Institutions: Tel Aviv University, New York University, Hebrew University of Jerusalem, University of Pennsylvania

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2047264271

FWCI: 15.61

Cites: 64

Cited by: 136

Related to: 10