An advertising control model of two state variables
Work
Year: 1986
Type: article
Authors Jyrki Lignell, Markku Touminen
Institution Instrumentarium Science Foundation
Cites: 17
Cited by: 1
Related to: 10
FWCI: 1.346
Citation percentile (by year/subfield): 53.45
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed