Work

Personalized click prediction in sponsored search

Year: 2010

Type: conference-paper

Source: ACM International Conference on Web Search and Data Mining (WSDM)

DOI: 10.1145/1718487.1718531

Authors: Haibin Cheng, Erick Cantú-Paz

Institution: Yahoo (United States)

Language: English

Topic: Information Retrieval and Search Behavior

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2053323136

FWCI: 6.142

Cites: 17

Cited by: 125

Related to: 10