Work

International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

Year: 2007

Type: article

Source: International Business Review

DOI: 10.1016/j.ibusrev.2007.02.003

Authors: Fanny S.L. Cheung, Wing-Fai Leung

Institutions: City University of Hong Kong, Hong Kong College of Technology

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2054566321

FWCI: 6.84

Cites: 34

Cited by: 22

Related to: 10